Market & Feasibility Studies

Senior Housing & Healthcare Market Analysis

Bradley J. Schopp, MAI provides market and feasibility studies for senior housing and healthcare real estate nationwide. These studies are designed to support underwriting, development decisions, and capital allocation with clear, supportable conclusions grounded in real market conditions.

Assignments are structured to answer the core questions behind every deal: demand depth, competitive positioning, achievable pricing, and realistic absorption and stabilization expectations.

Core Analysis

  • Competitive supply analysis and positioning
  • Demand analysis and target market definition
  • Unit mix recommendations
  • Pricing analysis and achievable rate positioning
  • Absorption projections
  • Stabilized occupancy expectations

Underwriting Focus

  • Underwriting-ready narrative and conclusions
  • Transparent and supportable assumptions
  • Alignment with lender and investor expectations
  • Clear linkage between market data and projections
  • Defensible conclusions tied to assignment purpose

Property Types

Covered asset classes

  • Independent Living
  • Assisted Living
  • Memory Care
  • Continuing Care Retirement Communities
  • Active Adult
  • Skilled Nursing (select feasibility contexts)

Getting Started

Initial information

To begin, provide the property type, location, proposed program (IL, AL, MC, CCRC, Active Adult), development status, and desired timeline. Engagement scope is then tailored to the specific decision or underwriting need.